SEPHORA ⏤
Skincare That’s So You

A campaign that re-introduced the skincare category to Sephora clients and set a new design standard for Sephora's skincare campaigns going forward. This campaign simplified difficult-to-understand products, and helped shoppers create a customized routine. The imagery feels fun, natural, and accessible, and print collateral pieces introduce key ingredients that target your concerns.

Responsibilities included concept development, mood boards, shoot deck creation, casting, and graphic design.

At the time, the campaign was the best-performing Skincare campaign ever for Sephora.

CREATIVE DIRECTORS: TYLER SMART, BOYOUNG LEE
ART DIRECTOR: COURTNEY STEWART
PHOTOGRAPHER: CASS BIRD