KATE SPADE⏤
Get Happy

A love letter to New York celebrating a return to joy after the pandemic. Campaign centers on choreographed video with original song recording, and is supported by Tiktok content featuring influencers @happykelli and @todrick, and behind the scenes content.

Responsibilities included assisting with concept development, developing shoot brief with wardrobe and set styling, hair and makeup direction, and designing static ads.

AGENCY: ZAST & CO
CREATIVE DIRECTION: THERESA CANNING ZAST, LAUREN O’NEILL
PRODUCTION: MEREDITH BERGONZI
VIDEO CHOREOGRAPHY & DIRECTION: DYLAN PEARCE
STILL PHOTOGRAPHER: GUS POWELL