Skincare That's So You is a campaign that re-introduced Skincare to Sephora clients and is the new standard for Sephora's skincare campaigns going forward. This campaign simplified difficult-to-understand products, and helped customers create a customized routine.  The imagery feels fun, natural, and accessible, and print collateral pieces introduce key ingredients that target your concerns.

Creative Direction: Boyoung Lee, Tyler Smart
Art Direction: Courtney Stewart

Skincare That's So You