As part of Old Navy's Storytelling team, I created the Spring 2015 graphic toolkit. Our team functions as an in-house agency to conceptualize and develop the art direction for each season. The graphic toolkit contains elements that are used across all seasonal marketing internationally. The theme for Spring '15 was road trip, and the graphic elements and photo direction evoke the feeling of being on the road.
I also designed the Spring Magalog, which introduces the season's collection in an aspirational way.
Raleigh Workshop is a fashion design studio based out of Raleigh, NC, founded by husband and wife Victor and Sarah Lytvinenko. They are best known for the jeans which are produced by hand on vintage machines in their downtown Raleigh workshop, with White Oak Cone Denim made in Greensboro, NC.
As a Raleigh native myself I have been interested in their development for the past few years. I created this book to showcase their story and their work so far.
It was important to me to incorporate tactile and hand made elements to this book, to illustrate the care and handiwork they put into their clothing. There is a piece of denim in the book which is the denim they actually use, as well as kraft paper, which they use to make paper airplanes to decorate their stores. The book is hand bound using a customized Japanese stab stitch method.
These pieces are for a glow in the dark fashion show to take place at Belle Isle. I wanted to communicate a sense of "glow" while still appearing high-fashion. The collection includes an invitation to maintain an exclusive event, a fan to cool down on a summer evening, and a press pass to identify photographers and fashion bloggers.
This letterpress piece is all about my love for Richmond, Virginia, where I lived for four years. I wrote a poem about my experience in Richmond and drew illustrations of homes typically seen in the Fan neighborhood. The split-fountain effect (blending colors) illustrates the change and creativity found in the city. The pop-up adds an element of surprise to the piece.
MoB + Storefront
MoB (Middle of Broad) + Storefront is a multidisciplinary design studio in Richmond, Virginia. It focuses on projects with non-profits, small businesses, and start-ups, that will benefit the Richmond community.
This is a window design for MoB + Storefront's Mission Statement. I broke up the mission statement into speech bubbles, some of which I left empty. This allows for people to fill in the bubbles with announcements, art, or notes. Therefore, the design is collaborative and constantly evolving, just like the projects designed in the studio.
This piece was created as part of my internship with Scout Design. Engage is a children's guide for Andrea Donnelly's exhibit at the Visual Art Center in Richmond. I used the existing system for Engage brochures to design a piece that worked with the content specific to this exhibit. Because it is for children, I kept the layout and color very simple so it would be easy for kids to follow along. This piece was printed and placed with the exhibit for visitors to use.
I always love to design anything that has to do with fashion, so I was excited to design the official poster for VCU's Annual Fashion Show. The theme for this year was "Catalyst." I was part of a small team of students developing different materials for the Fashion Show, so I built on the existing language to design the poster.
Summer Icons & Stickers
I created this set of icons for Old Navy summer marketing. The icons were also used in a sticker sheet which was handed out to kids in store on July 4th.