PIPPA

 

Pippa is a new product line by Minted. Focusing on peak trends, the brand feels light, fun, and accessible. I created mood boards, established brand guidelines and executed designs including website, social media content, and print collateral. With a short deadline, I found design solutions that were flexible in order to efficiently create work that still felt polished. As a value-focused yet trendy brand, finding ways to address discount graphics in a design-forward way was key.

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GRAPHIC MOODBOARD

GRAPHIC MOODBOARD

PRINT COLLATERAL

PRINT COLLATERAL

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SOCIAL CONTENT

SOCIAL CONTENT

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WEBSITE DESIGN

WEBSITE DESIGN