Pippa is a new product line by Minted. Focusing on peak trends, the brand feels light, fun, and accessible. I created mood boards, established brand guidelines and executed designs including website, social media content, and print collateral. With a short deadline, I found design solutions that were flexible in order to efficiently create work that still felt polished. As a value-focused yet trendy brand, finding ways to address discount graphics in a design-forward way was key.