As part of Old Navy's Storytelling team, I created the Spring 2015 graphic toolkit. Our team functions as an in-house agency to conceptualize and develop the art direction for each season. The graphic toolkit contains elements that are used across all seasonal marketing internationally. The theme for Spring '15 was road trip, and the graphic elements and photo direction evoke the feeling of being on the road.
I also designed the Spring Magalog, which introduces the season's collection in an aspirational way.
Contribution: Concepting, Graphic Design