Branding & packaging system which was created to reinvigorate Old Navy's Basic Knits business – including tees, tanks, and underwear. Tee shirts for the whole family had been updated with new range of styles, some of which have special details such as wicking. I designed a branding system which included a heat stamp tag, packaging, and icons, to signal these changes to the customer.
I also explored what a dedicated "tee shop" could look like in-store. These concepts were designed with Old Navy's new store design in mind.
Contribution: Concepting, Graphic Design