Basic Knits

Branding & packaging system which was created to reinvigorate Old Navy's Basic Knits business – including tees, tanks, and underwear. Tee shirts for the whole family had been updated with new range of styles, some of which have special performance details such as wicking. I designed a branding system which included a heat stamp tag, packaging, and icons, to signal these changes to the customer.

I also explored what a dedicated "tee shop" could look like in-store. These concepts were designed with Old Navy's new store design in mind.

Contribution: Concepting, Graphic Design

MOOD BOARD

MOOD BOARD

HEAT STAMPS

HEAT STAMPS

IMG_7380_EDIT.jpg
PACKAGING

PACKAGING

ICON SYSTEM

ICON SYSTEM

STORE DISPLAY CONCEPT

STORE DISPLAY CONCEPT

SIGNAGE CONCEPT

SIGNAGE CONCEPT