Raleigh Workshop is a fashion design studio based out of Raleigh, NC, founded by husband and wife Victor and Sarah Lytvinenko. They are best known for the jeans which are produced by hand on vintage machines in their downtown Raleigh workshop, with White Oak Cone Denim made in Greensboro, NC.
As a Raleigh native myself I have been interested in their development for the past few years. I created this book to showcase their story and their work so far.
It was important to me to incorporate tactile and hand made elements to this book, to illustrate the care and handiwork they put into their clothing. There is a piece of denim in the book which is the denim they actually use, as well as kraft paper, which they use to make paper airplanes to decorate their stores. The book is hand bound using a customized Japanese stab stitch method.
Raleigh Email Invitations
These invitations were completed as part of my internship with Raleigh Workshop. The images from the Mens AW13 line show not only the clothing, but the attitude of the brand. They were sent via email to potential buyers such as Saks and Barneys.
These pieces are for a glow in the dark fashion show to take place at Belle Isle. I wanted to communicate a sense of "glow" while still appearing high-fashion. The collection includes an invitation to maintain an exclusive event, a fan to cool down on a summer evening, and a press pass to identify photographers and fashion bloggers.
This letterpress piece is all about my love for Richmond, Virginia, where I have lived for four years. I wrote a poem about my experience in Richmond and drew illustrations of homes typically seen in the Fan neighborhood. The split-fountain effect (blending colors) illustrates the change and creativity found in the city. The pop-up adds an element of surprise to the piece.
Jonathan Adler Folio
After visiting a Jonathan Adler boutique, I was inspired to design this folio about him. The piece includes a timeline and biography about the designer as well as images of his work. The colors, typefaces, and pattern fit with his existing branding while capturing attention.
During my Senior year of college, I organized and hosted a VCU AIGA event on the topic of Career Building. I guided an open discussion with approximately 30 students about the basics of how to organize a portfolio, write a résumé, and build a professional network in the design industry. I invited a graduate student who has been responsible for hiring designers to give her perspective as well. I really enjoy presenting and speaking, as well as learning from my fellow students, so this was a wonderful opportunity for me.
I designed a poster to promote the event. In keeping with the discussion's theme, the shapes represent building blocks or connections.
This piece was created as part of my internship with Scout Design. Engage is a children's guide for Andrea Donnelly's exhibit at the Visual Art Center in Richmond. I used the existing system for Engage brochures to design a piece that worked with the content specific to this exhibit. Because it is for children, I kept the layout and color very simple so it would be easy for kids to follow along. This piece was printed and placed with the exhibit for visitors to use.
MoB + Storefront
MoB (Middle of Broad) + Storefront is a multidisciplinary design studio in Richmond, Virginia. It focuses on projects with non-profits, small businesses, and start-ups, that will benefit the Richmond community.
This is a window design for MoB + Storefront's Mission Statement. I broke up the mission statement into speech bubbles, some of which I left empty. This allows for people to fill in the bubbles with announcements, art, or notes. Therefore, the design is collaborative and constantly evolving, just like the projects designed in the studio.
I always love to design anything that has to do with fashion, so I was excited to design the official poster for VCU's Annual Fashion Show. The theme for this year was "Catalyst." I was part of a small team of students developing different materials for the Fashion Show, so I built on the existing language to design the poster.
The image of the model communicates high fashion, while the watercolor pattern, dramatic type, and bright red colors communicate the Catalyst theme.
This poster was printed at 36" x 48" and hung in galleries and shops in Richmond to promote the show.
Virginia Poison Center
I was lead designer on this project, which was a collaboration with other students in MoB. Virginia Poison Center needed an identity mark which communicated poison as clearly as efficiently as possible. They are associated with VCU, so we experimented with the Ram mascot as well as elements which communicate "poison."
The other designers submitted a round of rough sketches to me. Out of these sketches, I selected the strongest ideas and developed their concepts and forms into the final marks. I also presented the marks to the client and responded to their feedback.
Celebrations is a project that I completed at J H I for St. Catherine's School, an all-female K–12 school in Richmond. It is an annual tabloid which is mailed to St. Catherine's School students and alumni, and it showcases accomplishments and events that have occurred throughout the past school year.
I carried the existing design language of the publication to this year's issue, and built on it by adding a new color scheme and other elements. I kept the audience in mind: Celebrations is fun, fresh, and polished.